Graphic Design
Projects ranging from commissions to research, a mix of digital and print.
Key skills: branding, Adobe Suite, infographics, multiple languages
My role: sole designer and project/client manager
Timeline: 1 to several months
My wins: Hired more than once by 100% of my freelance clients for different branding projects.
Build21, Venture for America Rise Group
Refreshed brand identity for Build21, a Black entrepreneurship affinity group within the Venture for America fellowship for young professionals. As an alum and previous member, I worked with new group leads to reinterpret the existing style guidelines into a new design that was memorable, bold, and spoke to the mission of empowerment for future generations.
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ESSEC Transaction Annual Women in Finance Conference
Designed a logo for the 2nd Annual Women in Finance (WIF) Conference organized by student group ESSEC Transaction. The conference was an opportunity for hundreds of graduate students to learn from professionals in finance, featuring leading women from AXA, BNP Paribas, BPI France, Bridgepoint, EY, Grant Thornton, HSBC, and Lazard.
My final design drew inspiration from the linear, dynamic quality seen in logos of many financial institutions. I used Adobe Illustrator. A shared characteristic among all the drafts (below) was how I drew inspiration from the shape of letters in “WIF” to give form to the logos. The color scheme was defined by a poster from the previous year’s conference (also below).
Logo drafts
The previous year's poster - no conference logo!
Logo on WIF's event page
Spotted in the wild
“[The logo looked] more than wonderful… They just loved it”
- Mohammed Jeaidi, President ESSEC Transaction
I designed a second logo the following year for ESSEC's Mergers & Acquisitions summit. That work is the cover image on the previous page.
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Syrian Youth Empowerment Initiative
SYE needed a designer’s help to organize information visually to share on social media for current and prospective program participants. SYE provides mentorship to Syrian secondary school students and guides them through the process of applying to universities overseas, including free SAT and TOEFL classes.
SYE already had strong branding with a logo and a signature shade of green, so my work primarily involved turning lists and outlines of information into roadmaps and informational slides in Adobe Illustrator. SYE coordinators translated my designs into Arabic.
Gantt chart outline for application process
Finalized English version
I also created templates for volunteer mentors to share their profiles. The final version and several proposed layout options below.
Joint US-China Collaboration on Clean Energy
On a Stanford Global Studies internship in Shanghai, China, I worked with JUCCCE's Visual Creative to develop content and visuals for a children’s sustainable eating and wellness program called Food Heroes. Before that summer, I had never used Adobe programs. In two months, I learned to use Indesign (above) and Photoshop (below) to create educational materials.
A tablecloth to remind kids to eat a rainbow every day with the food heroes
Generic back for a card deck
Food heroes card deck
The best part - I was able to use the materials I helped create at JUCCCE x Sprout Lifestyle’s health and nutrition camp!
Campers and staff with Food Hero costumes
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Decision Modeling for Residential Solar Panels
As an undergraduate research assistant at Stanford's IRIS Design Lab, I was tasked with creating infographics to visually model a computer simulation of a homeowner’s decision-making process for residential solar panel installation. I used Adobe Illustrator.
This research project was done in conjunction with MIT’s Ideation Lab, and a paper was accepted in 2018 to the ASME Journal of Mechanical Design.